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Alexa Ranking

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The Alexa Ranking is used as a metric to determine an estimate the traffic that a site gets relative to other sites on the web. It is based on visits to a site by those who have the Alexa tool bar installed in their browsers.

If you want to improve your Alexa ranking, then you need to increase the number of visitors to your site that have the tool bar installed. You can do that by using this service.

References:
How important is a good Alexa ranking?
Alexa Website Rankings
Do I need a good Alexa ranking?
How to improve the Alexa ranking?
How To Improve Your Alexa Ranking
Alexa Website Rankings